This is to motivate employees or learners and transmit important values. It gives it more time and time to collect data besides increasing the frequency and quality of contacts, so that the activities get better profit. There is an endless amount of gamification techniques, such as:

  • The point systems are better than the point system.
  • Who can stand that?
  • The badges;
  • The horizon, what is the horizon?
  • There are statutes.
  • Collaboration;
  • The score, you hear.
  • Progress, etc.


Gamification affects all sectors of activity, from medicine to industry, to catering, communication and much more. A widespread digitalization and the fast systematic exploitation of social networks allow the expansion of the network. This solution reflects the idea of a business strategy that addresses both the customers and the brand’s target. It encourages the use of shoppers, employees or learners.

In the apprenticeship, gamification can lead to a lot of work. In this work, the employee monitors the progress, and the extent of their involvement. The benefits of gamification are multiple. That being said, gamification can only be achieved without a single implication.

  • Customer loyalty and engagement;
  • Branding, awareness of the business;
  • Strengthening communities, and helping them;
  • Encouraged activities promoting social engagement and exchange;
  • The effectiveness of learning is key;
  • Product placement, data collection.


A gamification test test proves its effectiveness, but studies reveal its limitations and disadvantages. Gamification can sometimes get bad consequences – it can be bad for the right people and the right to serve the job. It is very important that the gamification campaign is perfect for company values and sector needs. In terms of context and situation, a tool that isn’t always suitable for a given company, even if it’s proved. That’s about compatibility.

Likewise, the rewards are always the best. Likewise, employees or customers will find no interest in gamification when they don’t receive a competing partner. The problem is that the reward could arrive before the message. In a similar way, nobody is going to be motivated to participate if the game is too complex. If the game is too simple, people will get tired. We should get it right and you should find the right balance.

Another disadvantage is that gamification techniques often face the problem of cheating or hacking with robot games that can sabotage the games. In fact, you are probably going to have to hire unity developers.

An interactive learning solution, which is often used to achieve professional objectives, raises the question of dependence. Many marketing and customer relations specialists use it and it is a business strategy to encourage subjects to behave.


These added value of gamification are indeed tangible, long as you learn the tools and knowledge to use them wisely. Gamification can be a real asset for your professional training when it is in line with the main objectives. It’s important, however, to listen to your employees and, if necessary, to make changes.